Live Project
© Mucho Goteo
Javier Sebastián Soler
© 2026 All rights reserved
Live Project
© Mucho Goteo
Javier Sebastián Soler
© 2026 All rights reserved
Challenge
For three years, burger events had been taking place in the gardens of La Casona de Suesa, Cantabria, without gaining real traction. The goal was to break that cycle and turn a simple food truck concept into something people genuinely want to experience.
Solution & Results
A memorable name, a strong visual identity and a personality of its own. Beyond branding, we built a complete experience around the concept, supported by a local influencer marketing strategy designed to generate awareness and word of mouth.
Up to 300 burgers served daily throughout summer season, strong local demand and national press coverage.
Challenge
For three years, burger events had been taking place in the gardens of La Casona de Suesa, Cantabria, without gaining real traction. The goal was to break that cycle and turn a simple food truck concept into something people genuinely want to experience.
Solution & Results
A memorable name, a strong visual identity and a personality of its own. Beyond branding, we built a complete experience around the concept, supported by a local influencer marketing strategy designed to generate awareness and word of mouth.
Up to 300 burgers served daily throughout summer season, strong local demand and national press coverage.
Year
'26
Client
Mucho Goteo
Service
Branding, Art Direction, Photo
Solution
A memorable name, a strong visual identity and a personality of its own. Beyond branding, we built a complete experience around the concept, supported by a local influencer marketing strategy designed to generate awareness and word of mouth.
Up to 300 burgers served daily throughout summer season, strong local demand and national press coverage.
Challenge
For three years, burger events had been taking place in the gardens of La Casona de Suesa, Cantabria, without gaining real traction. The goal was to break that cycle and turn a simple food truck concept into something people genuinely want to experience.
