Live Project

© Break Free

Javier Sebastián Soler

© 2026 All rights reserved

Live Project

© Break Free

Javier Sebastián Soler

© 2026 All rights reserved

Challenge

Olympus wanted to communicate its “Break Free from the Heavy Gear” campaign, challenging the idea that professional photography requires heavy equipment.

Solution

Taking to the rooftops of New York, I created a photographic series that translated the campaign message into a visual experience. The feeling of freedom and lightness while showcasing the professional capabilities of Olympus equipment.

Shot on the Olympus OM-D E-M1 Mark II with the M.Zuiko 7–14mm F2.8 PRO and M.Zuiko 25mm F1.2 PRO lenses.

Challenge

Olympus wanted to communicate its “Break Free from the Heavy Gear” campaign, challenging the idea that professional photography requires heavy equipment.

Solution

Taking to the rooftops of New York, I created a photographic series that translated the campaign message into a visual experience. The feeling of freedom and lightness while showcasing the professional capabilities of Olympus equipment.

Shot on the Olympus OM-D E-M1 Mark II with the M.Zuiko 7–14mm F2.8 PRO and M.Zuiko 25mm F1.2 PRO lenses.

Year

'20

Client

Olympus

Service

Photography

Solution

Taking to the rooftops of New York, I created a photographic series that translated the campaign message into a visual experience. The feeling of freedom and lightness while showcasing the professional capabilities of Olympus equipment.

Shot on the Olympus OM-D E-M1 Mark II with the M.Zuiko 7–14mm F2.8 PRO and M.Zuiko 25mm F1.2 PRO lenses.

Challenge

Olympus wanted to communicate its “Break Free from the Heavy Gear” campaign, challenging the idea that professional photography requires heavy equipment.

Javier Sebastián Soler

© 2026 All rights reserved

Javier Sebastián Soler

© 2026 All rights reserved

Javier Sebastián Soler

© 2026 All rights reserved